The neocortex is widely held to have been the focus of mammalian brain
evolution, but what selection pressures explain the observed diversit
y in its size and structure? Among primates, comparative studies sugge
st that neocortical evolution is related to the cognitive demands of s
ociality, and here I confirm that neocortex size and social group size
are positively correlated once phylogenetic associations and overall
brain size are taken into account. This association holds within haplo
rhine but not strepsirhine primates. In addition, the neocortex is lar
ger in diurnal than in nocturnal primates, and among diurnal haplorhin
es its size is positively correlated with the degree of frugivory. The
se ecological correlates reflect the diverse sensory-cognitive functio
ns of the neocortex.