A choice assessment has been found to be a more accurate method of ide
ntifying preferences than is single-item presentation. However, it is
not clear whether the effectiveness of reinforcement varies positively
with the degree of preference (i.e., whether the relative preference
based on the results of a choice assessment predicts relative reinforc
er effectiveness). In the current study, we attempted to address this
question by categorizing stimuli as high, middle, and low preference b
ased on the results of a choice assessment, and then comparing the rei
nforcing effectiveness of these stimuli using a concurrent operants pa
radigm. High-preference stimuli consistently functioned as reinforcers
for all 4 clients. Middle-preference stimuli functioned as reinforcer
s for 2 clients, but only when compared with low-preference stimuli. L
ow-preference stimuli did not function as reinforcers when compared to
high- and middle-preference stimuli. These results suggest that a cho
ice assessment can be used to predict the relative reinforcing value o
f various stimuli, which, in turn, may help to improve programs for cl
ients with severe to profound disabilities.