This paper outlines a research program, which seeks to develop strateg
ies to facilitate creative development through paradigmatic transforma
tion. The paper begins with the notion of a ''Being strategy'' by expl
oring the Mobius Ring as a model for creativity. The model offers meta
phors appropriate to design which seeks to build a connection with the
underlying dynamics of subjective life. This paper then explores how
these strategies can be employed within a design context to transform
the consciousness of the designer.