DOES THE WATCHDOG BITE - NEWSPAPER AD WATCH ARTICLES AND POLITICAL ATTACK ADS

Authors
OSULLIVAN PB GEIGER S
Citation
Pb. Osullivan et S. Geiger, DOES THE WATCHDOG BITE - NEWSPAPER AD WATCH ARTICLES AND POLITICAL ATTACK ADS, Journalism and mass communication quarterly, 72(4), 1995, pp. 771-785
Citations number
32
Categorie Soggetti
Communication
Journal title
Journalism and mass communication quarterly → ACNP
ISSN journal
10776990
Volume
72
Issue
4
Year of publication
1995
Pages
771 - 785
Database
ISI
SICI code
1077-6990(1995)72:4<771:DTWB-N>2.0.ZU;2-B
Abstract
This study tested the influence of newspaper ''ad watch'' articles tha t monitor accuracy of televised political attack Rds. Respondents read ad watch articles that either confirmed or disconfirmed ads, watched the ads, and evaluated candidates Results indicate that attack ads tha t are confirmed boost the attacking candidate's evaluations while ads that are disconfirmed boomerang to hurt the attacking candidate's eval uations. It appears that newspaper ad watch articles can mediate the i mpact of television attack ads on candidate evaluations.