We consider the Baumol-Bowen cost-disease argument from the perspectiv
e of an artist's occupational choice. Both theory and evidence suggest
that the incentives to create art do not diminish and probably increa
se in a growing market economy. First, countervailing factors may chec
k or limit the operation of the cost-disease. Second, artists can incr
ease their productivity by generating new ideas. New ideas provide the
base for all productivity improvements, whether in the arts or in ind
ustry. Third, the arts are not necessarily labor-intensive, as cost-di
sease proponents allege. Fourth, the available statistical evidence im
plies that economic growth has favorable effects on artistic productio
n.