Actions taken to decrease utility emissions will generally increase el
ectric rates and, thus, dampen demand for power. In the present paper,
the following questions are addressed: What is the effect of this rat
e feedback on the conclusions of emission-cost trade-off studies? In p
articular, what reductions in emissions and generation costs could res
ult from those rate increases? How might those rate increases affect c
onsumer fuel choices, and how important could the environmental conseq
uences of those end-user fuel-mix changes be? A comprehensive planning
model is used to address these questions for one utility, Seattle Cit
y Light. Programs to decrease the greenhouse gas CO2 are evaluated. Th
e conclusion is that rate increases due to implementation of environme
ntal policies will dampen demands, resulting in lower utility costs an
d environmental effects, even though residential customers would use s
omewhat more oil, natural gas, and wood as a result of rate increases.
However, rate feedback also results in losses of ''customer value''-t
he benefit consumers receive from consuming electricity. This value lo
ss can partially or entirely offset the benefits of rate increases.