A new type of rotor-synchronized 'R/L-driven' polarization-transfer te
chniques is introduced and is shown to lead to efficient rare spin pol
arization transfer over a large range of chemical shifts. It is demons
trated that polarization transfer can proceed via a zero- or double-qu
antum mechanism depending on the design of the pulse sequence. It is s
hown experimentally that R/L-driven polarization transfer can be obser
ved not only in isotopically enriched compounds but also in natural ab
undance (e.g C-13) samples.