While physician endorsement has been shown to be highly important in m
otivating women to obtain screening mammograms, there is evidence that
doctors do not refer women for the procedure as often as they should.
The objective of this study was to help understand why physicians do
not routinely utilize screening mammography. Randomly selected Washing
ton State general internists were surveyed by mail, concerning mammogr
aphy, during 1989. An expanded theory of reasoned action was used as a
broad conceptual framework for considering factors potentially associ
ated with use. The survey response rate was 66%, yielding a study samp
le of 85. Only 38% of the respondents reported they always ordered mam
mograms for women aged 50 years and over during preventive office visi
ts. Nearly half (43%) had no reminder system for the test. Correlates
of use included beliefs concerning the screening behavior of other doc
tors, the location of mammography facilities in relation to physician
offices, and age. Physician-related barriers, such as doubts about eff
ectiveness, were found to affect use more than patient-related barrier
s, such as cost. The recommendations of professional organizations wer
e shown to have been important in influencing physician use of screeni
ng mammography. This study indicates a proportion of general internist
s are not routinely ordering mammograms for their age-eligible female
patients. The findings identify barriers to use of mammography that ne
ed to be overcome if national efforts to promote use of the procedure
by primary care physicians are to succeed. Implications for interventi
on are reviewed.