VALUES, NATIONAL IDENTIFICATION AND FAVOURITISM TOWARDS THE IN-GROUP

This study investigated the value correlates of in-group favouritism a t the national level using a sample of 281 university undergrauates in Adelaide. South Australia. It was hypothesized that positive relation s between in-group favouritism and national identification would be st ronger among subjects with strong collectivist values than among those for whom collectivist values were less important. Subjects completed a Cultural Cringe Scale designed to measure subjects' evaluation of Au stralia's products and achievements compared with those of comparable overseas countries, the Schwartz Value Survey, and measures of nationa l identity and identification with Australia. The Cultural Cringe Scal e was scored in the direction of in-group bias towards Australia. Resu lts showed that in-group bias was positively correlated with national identification and that this correlation was stronger for subjects who assigned high importance to values concerned with conformity and secu rity and low importance to hedonistic values. Results therefore suppor ted the hypothesis for some value types and they also implied the need to consider collectivist and individualistic values separately in reg ard to their possible moderating effects on relations between in-group bias and identification with the group or collectivity.