A model of the rho-meson as a collective excitation of qqBAR pairs in
a system that obeys the modified Nambu-Jona-Lasinio Lagrangian is prop
osed. The rho emerges as a dormant Goldstone boson. The origin of the
rho-meson mass is understood as a result of spontaneous chiral symmetr
y breaking. The low-energy dynamics of rho, pi, omega and gamma is con
sistently described in this new framework. The model accounts for the
origin of the celebrated Kawarabayashi-Suzuki-Riazuddin-Fayyazuddin re
lation.