We argue that to best comprehend many data sets, plotting judiciously
selected sample statistics with associated confidence intervals can us
efully supplement, or even replace, standard hypothesis-testing proced
ures. We note that most social science statistics textbooks limit disc
ussion of confidence intervals to their use in between-subject designs
. Our central purpose in this article is to describe how to compute an
analogous confidence interval that can be used in within-subject desi
gns. This confidence interval rests on the reasoning that because betw
een-subject variance typically plays no role in statistical analyses o
f within-subject designs, it can legitimately be ignored; hence, an ap
propriate confidence interval can be based on the standard within-subj
ect error term-that is, on the variability due to the subject x condit
ion interaction. Computation of such a confidence interval is simple a
nd is embodied in Equation 2 on p. 482 of this article. This confidenc
e interval has two useful properties. First, it is based on the same e
rror term as is the corresponding analysis of variance, and hence lead
s to comparable conclusions. Second, it is related by a known factor (
square root 2) to a confidence interval of the difference between samp
le means; accordingly, it can be used to infer the faith one can put i
n some pattern of sample means as a reflection of the underlying patte
rn of population means. These two properties correspond to analogous p
roperties of the more widely used between-subject confidence interval.