This research focuses on the victimization of persons by personal frau
d, which we define as involving the deliberate intent to deceive with
promises of goods, services, or other financial benefits that in fact
do not exist or that were never intended to be provided. The article p
resents data based on a national telephone survey involving a represen
tative probability sample of 1,246 respondents aged 18 and older. The
survey measured the incidence and prevalence of personal fraud victimi
zation, the characteristics of the victims involved, and the impacts a
nd effects of these offenses. The reactions of victims and official ag
encies to the victimization experience were also addressed, as well as
implications for research and public education.