It is argued that creativity might be amplified through the co-operati
ve sharing of brain power (in contrast to Ashby's amplification of int
elligence by restricting attention to the problem). This argument is e
xtended to the act of design (seen as the making of the new), where it
is proposed that the nature of the computer is to encourage co-operat
ive sharing because, by making perfect copies, it denies ownership. Th
is, in turn, underpins the processes of collaging and transformation t
hat so suit the computer. A means of using the computer is proposed in
which both sharing and distortion are encouraged, so that the new may
be made while the individual's sense of creation and of origination i
s respected. Possible questions and difficulties are raised. Some are
resolved.1