An instrument for selection of academic majors was administered to 638
undergraduate business students to assess selection criteria for acco
unting majors and to compare criteria with nonaccounting majors, inclu
ding marketing, management, and finance. Analysis supported the common
stereotype that accounting majors were more motivated by extrinsic re
wards than nonaccounting students; female accounting majors were more
influenced than male accounting majors by intrinsic rewards.