ADVERTISING AND SALES - THE IMPORTANCE OF SHORT-TERM RESULTS

Authors
MARUCA RF
Citation
Rf. Maruca, ADVERTISING AND SALES - THE IMPORTANCE OF SHORT-TERM RESULTS, Harvard business review, 73(1), 1995, pp. 11-12
Citations number
1
Categorie Soggetti
Management,Business
Journal title
Harvard business review → ACNP
ISSN journal
00178012
Volume
73
Issue
1
Year of publication
1995
Pages
11 - 12
Database
ISI
SICI code
0017-8012(1995)73:1<11:AAS-TI>2.0.ZU;2-8