INTEREST, THE KNOWLEDGE GAP, AND TELEVISION PROGRAMMING

Authors
CHEW F PALMER S
Citation
F. Chew et S. Palmer, INTEREST, THE KNOWLEDGE GAP, AND TELEVISION PROGRAMMING, Journal of broadcasting & electronic media, 38(3), 1994, pp. 271-287
Citations number
45
Categorie Soggetti
Communication,"Film, Radio, Television
Journal title
Journal of broadcasting & electronic media → ACNP
ISSN journal
08838151
Volume
38
Issue
3
Year of publication
1994
Pages
271 - 287
Database
ISI
SICI code
0883-8151(1994)38:3<271:ITKGAT>2.0.ZU;2-R
Abstract
Nutrition knowledge levels measured in a national three-wave survey sh owed that the inter-wave knowledge gap between groups with high and lo w interest remained constant and significant. Interest, not education, was a stronger determinant of knowledge gain resulting from exposure to television programming. Program viewing increased interest and nutr ition knowledge. This finding suggests that through television viewing people can move into the ranks of higher interest.