This article consists of two studies. Study 1 compares the values of F
innish high school students with those of American students. The resul
ts show that Finnish adolescents value popularity more than academic o
r athletic success. Differences in values also reflect differences in
the Finnish national character, school system, and sports organization
. Study 2 investigated self-esteem as a moderating factor between the
adolescents' values and their sex roles. Subjects were 743 school chil
dren who completed the Bem's Sex-Role Inventory and the Coopersmith's
Self-esteem Inventory. The results showed that a traditional sex role
was more prominent in the group of students with low self-esteem than
in the group with high self-esteem.