This is a brief history of the ornamental sheet metal industry in the
United States in the late nineteenth and the early twentieth centuries
. Sheet metal was used for such practical purposes as roofing, gutteri
ng and drain pipes, and had some fine arts applications such as sheet
metal statuary. The focus here, however, is on the use of ornamental m
etal for cornices, building fronts, and exterior and interior cladding
. Today, while examples of the architectural use of ornamental sheet m
etal are widespread, there is little modern scholarship on the subject
. This study is based on a review of building periodicals of the perio
d, on the examination of trade catalogues promoting the industry, on i
nterviews with men who remember the trade, and on documentation of bui
ldings where the material was used. While giving a historical overview
of the rise, development and decline of the use of ornamental sheet m
etal, the author also analyzes reasons for the popularity of the mater
ial despite a negative reputation among the mainstream architectural e
lite. An analysis of rhetoric in the so-called ''servile imitation'' d
ebate over the appropriateness of the imitative nature of sheet metal
reveals turn-of-the-century attitudes about new industrial materials t
hat transformed building practices in the period.