SEPARATING MARKET-EFFICIENCY FROM PROFITABILITY AND ITS IMPLICATIONS FOR PLANNING

Authors
ATHANASSOPOULOS AD THANASSOULIS E
Citation
Ad. Athanassopoulos et E. Thanassoulis, SEPARATING MARKET-EFFICIENCY FROM PROFITABILITY AND ITS IMPLICATIONS FOR PLANNING, The Journal of the Operational Research Society, 46(1), 1995, pp. 20-34
Citations number
15
Categorie Soggetti
Management,"Operatione Research & Management Science","Operatione Research & Management Science
Journal title
The Journal of the Operational Research Society → ACNP
ISSN journal
01605682
Volume
46
Issue
1
Year of publication
1995
Pages
20 - 34
Database
ISI
SICI code
0160-5682(1995)46:1<20:SMFPAI>2.0.ZU;2-H
Abstract
This paper discusses the practical usefulness of separating market eff iciency from profitability when assessing the comparative performance of private sector organizational units. The market efficiency of a uni t reflects its ability to attract custom. The paper shows how data env elopment analysis can be used to assess market efficiency and it illus trates the usefulness of this measure in managing the public houses of a brewery.