OVERVIEW: Extensive data collected from the largest R&D-performing com
panies in the United States, Western Europe and Japan reveal that top
management linkages and resource leverages are the keys to effective t
echnology strategy. In terms of linkage, Japanese chief executive offi
cers are more heavily involved in integrating technology with overall
corporate strategy. Chief technology officers of Japanese companies ha
ve stronger board-level participation and greater influence on overall
company strategy U.S. firms are rapidly decentralizing control of R&D
activities to their business units, while Japanese companies are movi
ng in the opposite direction. In search of resource leverage, companie
s worldwide are experiencing major shifts to acquiring technology from
outside sources, relying increasingly on universities for research an
d on joint ventures and alliances for development. These and other fin
dings on strategic management of technology arise from a global benchm
arking study of the 244 companies that account for approximately 80 pe
rcent of the R&D expenditures in Europe, Japan and the United States.