DEAR-PROSPECTIVE-STUDENT - AN ANALYSIS OF ADMISSIONS MATERIALS FROM 4UNIVERSITIES

Authors
ANDERSON C
Citation
C. Anderson, DEAR-PROSPECTIVE-STUDENT - AN ANALYSIS OF ADMISSIONS MATERIALS FROM 4UNIVERSITIES, College and university, 70(1), 1994, pp. 28
Citations number
6
Categorie Soggetti
Education & Educational Research
Journal title
College and university → ACNP
ISSN journal
00100889
Volume
70
Issue
1
Year of publication
1994
Database
ISI
SICI code
0010-0889(1994)70:1<28:D-AAOA>2.0.ZU;2-F
Abstract
Inquiry letters from hypothetical prospective students requested recru itment material from four major Midwestern research universities. This article analyzes the material sent on the basis of timeliness, person alization, pricing, image, and segmentation.