Ct. Kulik et Sc. Clark, CATEGORY-BASED AND FEATURE-BASED COGNITIVE-PROCESSES - THE ROLE OF UNFAVORABLE INFORMATION, Journal of applied social psychology, 24(21), 1994, pp. 1891-1918
Recent research on selection decisions suggests that favorable feature
s (e.g., attractive physical features or positively-evaluated personal
ity traits) can enhance ratings of applicant suitability, but little r
esearch has examined the impact of unfavorable features. Theories of p
erson perception distinguish between two information processing strate
gies: category-based and feature-based. We predicted that unfavorable
features would influence selection decisions only when raters used fea
ture-based processing strategies. Results suggest that applicant featu
res' prototypicality and favorability can compensate for one another,
with applicants' negative features resulting in a disadvantage only wh
en the applicant is perceived as nonprototypical.