CATEGORY-BASED AND FEATURE-BASED COGNITIVE-PROCESSES - THE ROLE OF UNFAVORABLE INFORMATION

Authors
Citation
Ct. Kulik et Sc. Clark, CATEGORY-BASED AND FEATURE-BASED COGNITIVE-PROCESSES - THE ROLE OF UNFAVORABLE INFORMATION, Journal of applied social psychology, 24(21), 1994, pp. 1891-1918
Citations number
54
Categorie Soggetti
Psychology, Social
ISSN journal
00219029
Volume
24
Issue
21
Year of publication
1994
Pages
1891 - 1918
Database
ISI
SICI code
0021-9029(1994)24:21<1891:CAFC-T>2.0.ZU;2-U
Abstract
Recent research on selection decisions suggests that favorable feature s (e.g., attractive physical features or positively-evaluated personal ity traits) can enhance ratings of applicant suitability, but little r esearch has examined the impact of unfavorable features. Theories of p erson perception distinguish between two information processing strate gies: category-based and feature-based. We predicted that unfavorable features would influence selection decisions only when raters used fea ture-based processing strategies. Results suggest that applicant featu res' prototypicality and favorability can compensate for one another, with applicants' negative features resulting in a disadvantage only wh en the applicant is perceived as nonprototypical.