High-resolution fluorescence and excitation spectra of hypericin in et
hanol and in polyvinylbutiral are reported. Persistent spectral hole-b
urning is highly efficient in ethanol with a quantum yield PHI(hb) alm
ost-equal-to 1.1 x 10(-2). Evidence is shown for a photoproduct locate
d at about 200 cm-1 below the burnt hole. Possible photochemical react
ions are discussed.