Recently, theorists have begun to speculate about the nature of passio
nate and companionate love. Evolutionary psychologists have tended to
emphasize the pan-cultural nature of passionate love. Historians have
stressed the fact that, in different historical eras, people's attitud
es toward love, sex, and intimacy have varied widely. Cross-cultural r
esearchers contend that, even today, societies differ greatly in their
attitudes toward love. In this study, 124 men and 184 women from four
ethnic backgrounds were asked if they were currently in love and how
passionately and companionately in love they were. The four groups dif
fered, as predicted, in their general orientations toward life. Europe
an-Americans were the most individualistic, Japanese-Americans and Pac
ific Islanders were intermediate in individualism/collectivism, and Ch
inese-Americans were the most collectivist. Nonetheless, in the specif
ic area of love, the various American ethnic groups did not differ sig
nificantly in the likelihood of being in love, nor in the intensity of
the passionate love (PL) or companionate love (CL) they felt. In all
ethnic groups, men's and women's adult attachment styles predicted rom
antic feelings and experiences. The anxious were the most likely to be
in a love relationship, and they scored the highest on the PL scale;
avoidants scored lowest. The secure scored the highest on the CL scab;
avoidants scored the lowest.