RESEARCH-AND-DEVELOPMENT PROJECT SELECTION AND SCHEDULING FOR ORGANIZATIONS FACING PRODUCT OBSOLESCENCE

Research and development is very crucial in an organization that faces rapid product obsolescence. Our thesis is that R&D project scheduling and resource planning should be born out of the optimum product launc h plan which, in turn, should be in adherence to the growth rate targe ted by the organization. Such an approach would ensure that the R&D ac tivities of the organization are in tune with the organization's goals . The absence of such coordinated R&D planning would hamper the produc tivity and profitability of the organization. This paper attempts to d evelop a methodology and model that would enable the streamlining of R &D project schedule. A real life case application has also been illust rated.