T. Gilovich et al., COMMISSION, OMISSION, AND DISSONANCE REDUCTION - COPING WITH REGRET IN THE MONTY-HALL PROBLEM, Personality & social psychology bulletin, 21(2), 1995, pp. 182-190
Do people reduce dissonance more for their errors of commission than t
heir errors of omission? More specifically, do people come to value a
disappointing outcome obtained through a direct action more than an id
entical outcome obtained through a failure to act? To answer this ques
tion, the authors created a laboratory analogue of the ''three doors''
or ''Monty Hall'' problem. Subjects initially selected one box from a
group of three, only one of which contained a ''grand'' prize. After
the experimenter opened one of the two unchosen boxes and revealed a m
odest prize, subjects were asked to decide whether to stay with their
initial selection or trade it in for the other unopened box. Regardles
s of the subject's choice, a modest prize was received. Results indica
ted that subjects who switched boxes assigned a higher monetary value
to the modest prize they received than those who stayed with their ini
tial choice. Implications for the psychology of regret are discussed.