We show that hydrogen bonding mediated interpolymer complexes can be p
owerful drag reducers. The drag reduction levels in such associating p
olymer systems go up dramatically by a factor of 2-6, when compared wi
th their non-associating polymeric precursors. Their shear stability i
s shown to be significantly enhanced too. Preliminary studies have bee
n done on these complexes to elucidate their structure and also unders
tand the mechanism of their action. The site specific hydrogen bonding
is detected by FT IR and NMR studies and the sizes of the molecular c
lusters are established by light scattering studies. Shear viscosity s
tudies throw some additional light on the shear stability. A prelimina
ry mechanistic explanation has been offered for the observed enhanceme
nt in shear stability. The present studies are likely to lead to the d
evelopment of a new class of shear stable polymers with potential appl
ications as drag reducers, additives in lubricating oils, etc.