These days it is becoming an axiom to consult ''customers'' (faculty a
nd students) about how well we are meeting their information needs. Mo
reover we spend time testing peer institutions through formal and info
rmal means-benchmarking has become the rage; so too has the effort to
apply new technologies to the information retrieval role of libraries
and deal with the crises of the ''price revolution'' in published mate
rials. Our thinking is too often influenced by the ever present here a
nd now-the latest hot new organizational trend, information technology
(IT) product or system. Reasonable people might argue that we should
look deeper when we ask questions of our users or benchmark the market
. What we may be missing in our efforts is a clear picture of what we
are really about, that is our true mission. It is not to preserve libr
aries and librarianship as we have known them, but to preserve the end
s to which they were built. This distinction between means and ends is
forcefully brought home by Edward Stricker-CBL, Carnegie Mellon Unive
rsity.