For strain sufficiently small such that Hooke's Law is valid, it is sh
own that only a linear model for axial deformation of rotating rods ca
n be derived. As discussed in the literature, this linear model exhibi
ts an instability when the angular speed reaches a certain critical va
lue. However, unless this linear model is valid for large strain, it i
s impossible to determine whether this instability really exists; beca
use, as the angular speed is increased, the strain becomes large well
short of the critical speed. Next, axial deformation of rotating rods
is analyzed using two strain energy functions to model non-linear elas
tic behavior. The first of these functions is the usual quadratic stra
in energy function augmented with a cubic term. With this model it is
shown that no instability exists if the non-linearity is stiffening (i
.e. if the coefficient of the cubic term is positive), although the st
rain can become large. If the non-linearity is of the softening variet
y, then the critical angular speed drops as the degree of softening in
creases. Still, the strains are large enough that, except for rubber-l
ike materials, a non-linear elastic model is not likely to be appropri
ate. The second strain energy function is based on the square of the l
ogarithmic strain and yields a softening model. It quite accurately mo
dels the behavior of certain rubber rods which exhibit the instability
within the validated range of elongation.