This article augments the literature on the demand for professional te
am sports by estimating a demand function for attendance at home match
es in the Malaysian Semi-Pro Football League (MSPFL) between 1989 and
1991. A single-equation demand (attendance) function based on a pooled
cross-section and time-series panel data set of 399 games is estimate
d by ordinary least squares, a fixed effects dummy variable covariance
model and an error components model. Our findings confirm the importa
nce of market size and championship prospects for the home team (but n
ot the visiting team), as well as divisional status and 'star' players
. The first match of the season and derby matches also increased atten
dance.