Primary care physicians who encourage patients to interact in the medi
cal interview receive high ratings of patient satisfaction with art of
care. To determine if this finding holds true in specialty medicine,
we designed a two-factor [art of care (high/low); heart specialty (car
diology/cardiovascular surgery)] four-group analogue study. Videotapes
for each of the four conditions depicted the first interview between
(actor) patient with coronary artery disease and (actor) specialist. T
he high art of care physicians elicited the patient's story in his own
words and encouraged questions and feedback during the interview; the
low art of care physicians did not encourage patient interaction. The
cardiologists discussed medical treatment and the cardiovascular surg
eons discussed surgical treatment. A pilot study of the instrument we
developed indicated that the Art of Care Scale, Technical Quality of C
are Scale, and Willingness to be Treated Scale demonstrated high inter
nal consistency and that the Art of Care Scale and the Technical Quali
ty of Care Scale defined two dimensions. In the final study, 124 gradu
ate students in education in a midwestern United States university eac
h viewed one videotape and used the instrument to evaluate the physici
an. Subjects rated the specialists who encouraged patients to interact
higher on the Art of Care Scale than specialists who did not encourag
e interaction. Art of Care Scale Scores predicted subjects' willingnes
s to be treated by the physician they viewed on the videotape. No sign
ificant differences in ratings of Art of Care could be attributed to s
pecialty.