Jk. Butler, CONFLICT STYLES AND OUTCOMES IN A NEGOTIATION WITH FULLY-INTEGRATIVE POTENTIAL, The International journal of conflict management, 5(4), 1994, pp. 309-325
This study investigated the causal effects of conflict styles on outco
mes of a negotiation with fully-integrative (win-win) potential. Parti
cipants were 444 graduate and undergraduate students who enacted a neg
otiating role play. While negotiators using the integrating style were
more effective than those using the dominating style, they were no mo
re effective than those using the obliging or avoiding style. There we
re no differences in either equality or equity of outcomes across all
four styles. Integrating-style negotiators were the most efficient, bu
t there were no differences in efficiency across the other three style
s. Pursuit of self-interest and pursuit of other-interest interacted i
n their prediction of effectiveness. Pursuit of self-interest led to e
quality, and pursuit of self-and other-interest enhanced efficiency.