Since the 1950's effective control of conception has allowed modem men
and women to differentiate procreational from recreational sexual exc
hange. What is considered highly erotic has differed widely through ti
me and in various cultures. In the U.S. the female breast has come to
mean far more than nurturing an infant. Sexuality symbolizes youth, at
tractiveness, desirability and as such is used for effective commercia
l marketing. The reality of cancer remains to be dealt with in health
care at a physical level but more is needed to assist the emotional ad
justment of affected women and their partners. Brief sex therapy for s
ex symptoms is outlined.