We investigate the use of brightest cluster galaxies (BCGs) as standar
d candles for measuring galaxy peculiar velocities on large scales. We
have obtained precise large-format CCD surface photometry and redshif
ts for an all-sky, volume-limited (z less than or equal to 0.05) sampl
e of 119 BCG. We reinvestigate the Hoessel (1980) relationship between
the metric luminosity, L(m), within the central 10 h(-1) kpc of the B
CGs and the logarithmic slope of the surface brightness profile, alpha
. The L(m)-alpha relationship reduces the cosmic scatter in L(m) from
0.327 mag to 0.244 mag, yielding a typical distance accuracy of 17% pe
r BCG. Residuals about the L(m)-alpha relationship are independent of
BCG luminosity, BCG B-R(c) color, BCG location within the host cluster
, and,richness of the host cluster. The metric luminosity is independe
nt of cluster richness even before correcting for its dependence on al
pha, which provides further evidence for the unique nature of the BCG
luminosity function. Indeed, the BCG luminosity function, both before
and after application of the alpha-correction, is consistent with a si
ngle Gaussian distribution. Half the BCGs in the sample show some evid
ence of small color gradients as a function of radius within their cen
tral 50 h(-1) kpc regions but with almost equal numbers becoming redde
r as becoming bluer. However, with the central 10 h(-1) kpc the colors
are remarkably constant-the mean B-R(c) color is 1.51 with a dispersi
on of only 0.06 mag. The narrow photometric and color distributions of
the BCGs, the lack of ''second-parameter'' effects, as well as the un
ique rich cluster environment of BCGs, argue that BCGs are the most ho
mogeneous distance indicators presently available for large-scale stru
cture research.