Although recent determinations of the distance to the Virgo cluster ba
sed on Cepheid variable stars represent an important step in pinning d
own the Hubble constant, after 65 years a definitive determination of
the Hubble constant still eludes cosmologists. At present, most of the
observational determinations place the Hubble constant between 40 and
90 kilometers per second per megaparsec (km s(-1) Mpc(-1)). The case
is made here for a Hubble constant that is even smaller than the lower
bound of the accepted range on the basis of the great advantages, all
theoretical in nature, of a Hubble constant of around 30 kilometers p
er second per megaparsec. Such a value for the Hubble cures all of the
ills of the current theoretical orthodoxy, that is, a spatially flat
universe composed predominantly of cold dark matter.