A basic framework for studies of changes in preference is introduced,
and four types of changes in preference are identified. Revision by a
sentence such as 'A is better than B' means that a preference for A ov
er B is acquired. The result of contraction by 'A is better than B' is
that the subject no longer holds A to be better than B. In addition a
nd subtraction, an alternative is added to, or subtracted from, respec
tively, the set of alternatives that are under consideration. Formal m
odels of these four types of change are introduced, and they are shown
to satisfy plausible postulates for rational changes in preferences.