A dynamic finite-horizon market for a risky asset with a continuum of
risk-averse heterogeneously informed investors and a risk-neutral comp
etitive market-making sector is examined. The article analyzes the eff
ect of investors' horizons on the information content of prices. It is
shown that short horizons enhance or reduce accumulated price informa
tiveness depending on the temporal pattern of private information arri
val. With concentrated arrival of information, short horizons reduce f
inal price informativeness; with diffuse arrival of information, short
horizons enhance it. In the process a closed-form solution to the dyn
amic equilibrium with long-term investors is derived.