This article examines the major factors involved in choosing to enter
social work for 746 undergraduate students studied over a 10-year peri
od. Its findings suggest that, although altruism remains the touchston
e for their choice, students are motivated by both service to others a
nd job self-interest. The findings also indicate that the dimensions o
f motivation for choosing social work have not significantly changed o
ver the last 10 years. The implications for these findings are also di
scussed.