In gerontology the most recognized and elaborate discourse about sampl
ing is generally thought to be in quantitative research associated wit
h survey research and medical research. But sampling has long been a c
entral concern in the social and humanistic inquiry, albeit in a diffe
rent guise suited to the different goals. There is a need for more exp
licit discussion of qualitative sampling issues. This article will out
line the guiding principles and rationales, features, and practices of
sampling in qualitative research. It then describes common questions
about sampling in qualitative research. In conclusion it proposes the
concept of qualitative clarity as a set of principles (analogous to st
atistical power) to guide assessments of qualitative sampling in a par
ticular study or proposal.