Qualitative research has tended to evoke rather stereotyped objections
from the mainstream of social science. Ten standardized responses to
the stimulus ''qualitative research interview'' are discussed: it is n
ot scientific, not objective, not trustworthy, nor reliable, not inter
subjective, not a formalized method, not hypothesis testing, not quant
itative, not generalizable, and not valid. With the objections to qual
itative interviews highly predictable, they may be taken into account
when designing, reporting, and defending an interview study. As a help
for new qualitative researchers, some of the issues, concepts, and ar
guments involved are outlined, and the relevancy of the standard objec
tions is discussed. Alternative conceptions of qualitative research, c
oming from phenomenological and hermeneutical traditions, are suggeste
d. The qualitative interview based on conversation and interaction her
e appears as a privileged access to a linguistically constituted socia
l world.