We present evidence of undesirable statistical properties of the bilin
ear model. We show that in certain regions of the parameter space the
expected likelihood function exhibits bimodality. The true optimum is
often characterized by a long, narrow spike that becomes more pronounc
ed with increases in the sample size, Consequently, conventional optim
ization routines would frequently miss a global optimum with this feat
ure. Moreover, although statistical, tests would have strong power aga
inst alternatives near the global optimum, they would have almost zero
power against the local minimum. This phenomenon also continues to pe
rsist in extremely large samples. In addition, we show that the distri
butional properties of the parameter estimates and the standard t-stat
istic also do not have desirable properties in finite samples.