This paper investigates the determinants of voluntary unionization in
the labor market in a discrete-time version of the social custom model
. Employer behavior in form of management opposition to union membersh
ip is explicitly taken into account. Conditions for the existence of u
nions in the long run are determined. It is shown that increasing the
surplus per worker or the union bargaining power may have a negative i
mpact on union density via more management opposition. Different incen
tives for management opposition can explain the greater success of uni
ons in centralized bargaining systems.