Changes in the marketplace, along with highly negative presentations o
f psychotherapy in the media regarding some controversial clinical pra
ctices, are combining to pose threats to the practice of psychotherapy
and the psychological profession. Five marketplace changes that the a
uthor believes pose the greatest threats to psychology are identified
and possible remedies presented. This is followed by a discussion of t
he controversies surrounding so-called false memories, the subsequent
negative depiction of psychotherapy in the media, and what the profess
ion might do to prevent the erosion of public confidence in psychologi
cal practice.