J. Boldero, THE PREDICTION OF HOUSEHOLD RECYCLING OF NEWSPAPERS - THE ROLE OF ATTITUDES, INTENTIONS, AND SITUATIONAL FACTORS, Journal of applied social psychology, 25(5), 1995, pp. 440-462
The present study was designed to examine differences between responde
nts who recycled during a 2-week observation period and those who did
not. Of interest was the ability of factors drawn from Ajzen and Madde
n's (1986) theory of planned behavior and situational factors such as
perceptions of borough councils' recycling programs to predict who wou
ld recycle. It was found that, although attitudes and intentions to re
cycle household newspapers were significant predictors of recycling be
havior, factors associated with the inconvenience of recycling and the
programs provided by borough councils, as well as respondents' past r
ecycling behavior, were also significant predictors.