MATCHING GLOBAL COMPETITION - COOPERATION AMONG ASIAN AIRLINES

The sluggish airline industry in America and Europe has pushed major i nternational carriers to offer bargain fares and concessions in order to survive. Though Asian airlines are performing well and are profitab le, the global competition has increased pressures considerably and le d to reforms in the regional market. After reviewing the drivers that are causing change and affecting airline performance, the discussions shifts to the emerging strategic alliances between carriers. The intro duction of frequent-flyer programmes in Asia serves as an illustration of how regional airlines are attempting to cope with the challenge of global competition.