Background. The Detroit Surveillance, Epidemiology, and End Results pr
ogram data reports prostate cancer mortality rates that are two to thr
ee times higher for African American compared with white American men
between the ages of 50 and 70 years. Several investigators believe thi
s is a result of advanced presentation of the disease secondary to a l
ack of early detection participation. Attempts to recruit African Amer
ican men into early-detection programs have been unsuccessful. A succe
ssful process by which to achieve this objective is presented. Methods
. The Detroit Education and Early Detection (DEED) program is a commun
ity-based program involving the African American institutional church
to attract African American men between the ages of 40 and 70 years. T
he program consists of culturally specific education to remove attitud
inal and behavioral barriers to the health care system, to explain the
anatomy and function of the prostate gland, and to discuss issues and
early detection diagnostic methods for prostate cancer. Beginning in
February 1993, the DEED program was instituted in the African American
community. An outreach coordinator solicits church participation by c
ontacting church leaders personally. Specifically, the program include
s a self-administered behavioral questionnaire, education program give
n by African American physicians and prostate cancer survivors, and a
prostate-specific antigen-driven screening diagnostic study. More than
90% of program staff participants in the program are African American
. This is important to ensure trust in the program. Results. Early cli
nical results: More than 1000 men participated in DEED by the end of J
une 1994. The median age was 54.9 years, 8% of the men had prostate-sp
ecific antigen levels greater than 4 ng/ml, and the cancer detection r
ate was 2.5% for this young population. Conclusion. Education and earl
y detection through local community institutions such as the church ca
n attract African American men to prostate cancer screenings and help
remove the barriers that have resulted in under-representation of this
high-risk population in other early-detection efforts.