AMBUSH MARKETING

Authors
MCKAYE K
Citation
K. Mckaye, AMBUSH MARKETING, Sloan management review, 38(2), 1997, pp. 9-9
Citations number
NO
Categorie Soggetti
Management,Business
Journal title
Sloan management review → ACNP
ISSN journal
0019848X
Volume
38
Issue
2
Year of publication
1997
Pages
9 - 9
Database
ISI
SICI code
0019-848X(1997)38:2<9:AM>2.0.ZU;2-C