THE MAGIC BULLET THEORY IN IT-ENABLED TRANSFORMATION

Authors
MARKUS ML BENJAMIN RI
Citation
Ml. Markus et Ri. Benjamin, THE MAGIC BULLET THEORY IN IT-ENABLED TRANSFORMATION, Sloan management review, 38(2), 1997, pp. 55-68
Citations number
26
Categorie Soggetti
Management,Business
Journal title
Sloan management review → ACNP
ISSN journal
0019848X
Volume
38
Issue
2
Year of publication
1997
Pages
55 - 68
Database
ISI
SICI code
0019-848X(1997)38:2<55:TMBTII>2.0.ZU;2-4
Abstract
In order to successfully implement change, both line managers and IT s pecialists must give up their belief in the magical power of IT. The h ard reality of IT-enabled transformation is that change is everyone's job.