INTEGRATING THE FUZZY FRONT-END OF NEW PRODUCT DEVELOPMENT

Authors
KHURANA A ROSENTHAL SR
Citation
A. Khurana et Sr. Rosenthal, INTEGRATING THE FUZZY FRONT-END OF NEW PRODUCT DEVELOPMENT, Sloan management review, 38(2), 1997, pp. 103-120
Citations number
42
Categorie Soggetti
Management,Business
Journal title
Sloan management review → ACNP
ISSN journal
0019848X
Volume
38
Issue
2
Year of publication
1997
Pages
103 - 120
Database
ISI
SICI code
0019-848X(1997)38:2<103:ITFFON>2.0.ZU;2-K
Abstract
The failure to integrate a product strategy, a well-planned portfolio, and a facilitating organization structure with clearly identified cus tomer needs, a well-defined product concept, and a project plan can se verely hamper new product development. An examination of eleven compan ies aims at improving the effectiveness of the front-end process.