The usual approach to the problem of excitons in semiconductor quantum
wells is to assume that both the electron or the hole are primarily l
ocalized in the potential well regions defined by the band offsets, i.
e., that the quantum wells are deep. We re-examine the problem of the
exciton in the presence of a very shallow square well potential due to
the (small) conduction and valence band offsets in a semiconducting h
eterostructure. We show that the combined effects of the shallow well
and the Coulomb interaction between the electron and the hole are equi
valent to an effective potential acting on the center-of-mass of a thr
ee-dimensional exciton. We calculate the shape of such a potential and
show it to be satisfactorily approximated by the potential of a parab
olic well.